| YOU
ARE HERE: Homepage
> Paid Links SEO Scammers, false 'front' companies & Spam |
GR-ADS.com, BridgeOfKnowledge.org, GroundUpAdvertising.com,
FirstDayAds.org, SmallStepsBigLeaps.org, WebMatchers.net,
WeLinkPages.com,
WeBuildPages.com,
InternetMarketingNinjas.com, Find Your Dreams Inc.,
and "SEO Specialist" Jim Boykin of Troy or Albany NY.
|
ARE ALL AN INTER-LINKED PAGE-RANK SPAM OPERATION
SENDING OUT MASS EMAILS OFFERING CASH IN EXCHANGE FOR LINKS ON YOUR SITE .
They DO Pay the Cash, but the purpose & terms are blatantly deceptive
and paid through
a maze of False Identities & Shadow Companies apparently leading to Jim Boykin.
"We believe that honesty is the best policy." ??? (ha!)
(Quoted from WeBuildPages.com, Link Building Services section)
To Find out More About Paid-Link Spam, contact Jim at 518 270 0854 or JimBoykin.com
SECTIONS:
• The Email Hook, a look at the details that don't make sense & my email exchanges with "Darcy"
• The 'False Front' Companies, the maze of cloaked/fake companies with fake employee profiles
• The Bloggers Notice Something Fishy, providing essential clues about the scam
• The 'Top Level' Players, A Pattern Emerges, I discover the 'false front' companies link to SEO guru Jim Boykin
• The Way The Scam Works, You are recruited to unknowingly scam 3rd party SEO clients and spam Google's pagerank system
• The Structure Of The Scam - the 'bottom level' link finders recruit and pay you small amounts (using false identities & untraceable companies) to unknowingly help scam clients of the 'top level' business by adding spammy paid-links (padded with 2 other .gov and .edu links), while the SEO clients are assured they are getting valid & ethical 'organic' linking services at a price of around $6000.00 ... or MORE!
• UPDATES & More Info |
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THE EMAIL HOOK
Here's What Happens. This year many people have reported getting an email with an offer to pay you for adding a seemingly harmless and on-topic link to your homepage or blog, usually offering around $50. Curiously they don't require any sort of legitimate contract signature or terms of agreement which could be traced back to their front operation or the people involved.
This is the email I got recently - |
Subject: I want to buy an ad on http://www.miqel.com
From: Darcy Blakely <darcy@firstdayads.org>
To: ___ @miqel.com
Message-ID: <603154029.1029571219068711545.JavaMail.root@mail.groundupadvertising.com> hey!!
i was checking out your website and I saw on http://www.miqel.com/reading_library/archived_stories/1800s-unknown-crash.html that
you mention glasses. i'd like to place a few links on this page. i can send you over exactly what i'm
looking for. if you decide it's a good fit, i'll pay you $50 dollars for one year.
i can take a second look at your website and see if there are other pages i would
like to use as well. i would pay you more money, of course :)i can send you the money through PayPal or by check if we're able to work out a
deal. please let me know if you'd like to set something up!
thanks!!
Darcy
|
This sounded a little phishy, and i noticed their message header came from GroundUpAdvertising, NOT FirstDayAds. I decided to do some research to figure out what the REAL MOTIVE of this operation was. When I visited the FirstDayAds.org website I noticed it was quite odd to say the least. The design was POOR, the bulk of the site text was absurdly written employee profiles and there was a "Darcy Bond" listed but not a "Darcy Blakely" which was the name used in the header of the email message. Also there was no company history or contact information on the site, which is strange for a legitimate marketing business.
HMMM ..
scammy sounding emails, false front companies, fake employee profiles, false identities ... Sounds Like Fun!
SO, I decided to play this spammer like my favorite saxophone, and I wrote back expressing interest in her offer.
I got a reply back within an hour. Now instead of one link on that page the offer had expanded to 9 links on 3 separate pages -
ONE OF THE PAGES WAS MY SITEMAP! This was kinda crazy, asking to put paid links on my sitemap? A sitemap is a way for visitors to quickly find links that may be buried in a site and should have nothing but text links and certainly not EXTERNAL links. Now I was totally sure this was not an "Internet Marketing Professional".
Since the companies are hard to trace, i decided to ask her if we could negotiate terms over the phone, so I could
trace the number! |
To: "Darcy Blakely" darcy@firstdayads.org
Sent: Monday, August 18, 2008 8:34:42 PM GMT -05:00 US/Canada Eastern
Subject: Re: I want to buy an ad on http://www.miqel.com
Hi Darcy,
I would consider the possibility. Currently there are no ads on my site, however my Alexa ranking is 344,000, so i get a lot of emails requesting ad spots. Did you find my site through a service or program of some kind?
If there are to be negotiations i would rather prefer to conduct them by phone, it's much quicker. I'd be glad to give you a call tomorrow sometime if you'll send a number.
Thanks,
~ Miqel
and her response .....
From: "Darcy Blakely" <darcy@firstdayads.org>
Date: Tue, August 19, 2008 3:23 pm
Subject: Re: I want to buy an ad on http://www.miqel.com
Hi Miqel,
Thanks for getting back to me. I prefer to do all transactions by email just so I have it on record. But if you really need to speak with me I can provide you a number or call you. I have looked over your site and found three pages I would like to place some links on.
----- list of links clipped from email ----
If this looks good to you I can pay you $125 total for these links for one year. Please let me know what you think.
All the best,
Darcy
|
*Notice she did not answer my question about how they got my email address.
I keep playing the game, to stretch out the sales process as long as I can. This way I would be able to,
(1) Get as much information as possible. (2) Waste 'Darcy's' time as much as possible
(3) Push the monetary offer to a higher level (4) Have time to do more research before scamming the scammers!
No luck getting a phone number yet, but she had upped the offer to $125 and hinted she would talk.
I wrote back saying I was definitely interested but had some questions about the arrangement, the details and importantly, what if I wanted to purchase their services as a client, what would it cost? Here's that exchange .....
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To: "Darcy Blakely" <darcy@firstdayads.org>
Sent: Tuesday, August 19, 2008 4:54:50 PM GMT -05:00 US/Canada Eastern
Subject: Re: I want to buy an ad on http://www.miqel.com
Hi Darcy,
Interesting, it seems like you are offering 1.25 times the payment for 2.6 times the links as mentioned in the previous email ($50 for 3 links or $125 for 8 links)
What if i wanted to purchase links and be on the other side of the equation? What kind of fee do you charge clients who want 'low-impact' advertisements placed?
Another important question is do we have to enter into a contractual agreement? Like, for example if i placed the ads there and then received payment and 3 months later took down the ads (not that i actually would) ... then how would you recover your money? Will there be bots regularly hitting my site to check the outgoing links?
AND what guarantee do i have that i'm not linking to sites containing malicious software of spyware and potentially endangering my visitors by adding these links?
Appealing offer, but i'm just not sure what i'm getting into. Without additional information it would be reckless to agree to the proposal.
thanks,
~ Miqel
and her response ....
Hi Miqel,
Thanks again for the response. I work for a small advertising company that only places links for clients, so I cannot do link exchanges, etc. The links would need to be on your site for one year, as we check it occasionally. The links will not do
any negative damage to your site, in fact they might improve your rankings. All of my clients are valid organizations that have no spam or spyware at all on their sites. The other links I sent you are for educational and government sites so they will not do any damage either. It is all about improvements. :) If you agree to post those links I can send your money right away through pay pal or check.
Let me know if we can work something out. I am leaving for the day, but will check my email tomorrow morning....
Thanks again.
Darcy |
First thing: I didn't mention link exchanges in my message, so that's not relevant.
Second: She DID NOT ANSWER my question about what they charge their link-seeking clients, she says they 'only place links for clients' but then mentions sending links for educational and government sites. ... ODD because .edu and .gov sites don't generally advertise anyway. ( If they do it's not through some shady company using false identities.)
This helped me notice that there is a pattern here ... 3 text links per page is their request, in each set of three, two of them are NOT from their clients but are decoy links and ONE link is to an actual company engaged in aggressive sales.
I did a lot of research & what I discovered was that a few attentive blogs
were onto this and had posted a good bit of information about what might be happening & how this worked. This is covered in the "Bloggers Smell Something Phishy" section with a lot of links to more info.
I decided to write "Darcy" back and say I would ACCEPT the offer but only with a phone confirmation that she was a REAL Human Being!
|
To: "Darcy Blakely" <darcy@firstdayads.org>
Sent: Wednesday, August 20, 2008 12:39:39 PM GMT -05:00 US/Canada Eastern
Subject: Re: I want to buy an ad on http://www.miqel.com
hello Darcy,
I'm still interested in your offer, but as a website designer and usability consultant for the last 8 years, I can't agree to 1 of the pages
you listed for very good reasons.
#1 You know that it would not make any sense for me to place any EXTERNAL LINKS on my SiteMap page. A sitemap is to give users a text-only view with direct links to all pages within a site.
It would potentially damage my
own site-design business for people to see me violating normal protocol and adding external links to my sitemap page.
Anyhow, otherwise i'm glad to agree ***AFTER*** a phone call to confirm
you are a Real Human Being and not some type of scammer.
You can call me at ___ ___ ____, or i'm glad to cover the cost of a short confirmation
call by phoning you.
thanks,
~Miqel |
To my surprise, I got a call from "Darcy" "Blakely / Bond" sometime later that day! I thanked her for calling and she sounded a bit nervous or anxious to make the conversation brief now that I had established she was a real person. I mentioned that I had discovered her name was different on the website and that there seemed to be fake profiles and multiple sites. She said with a sort of laugh (i didn't record it so this is condensed from memory),
"yeah, our boss is the one that does that web stuff, it's kinda goofy,
but we're a new company and getting better all the time and definitely not a scam"
I mentioned that this was not normal business practice but kept the conversation friendly and said thanks for calling. Kaa-ching - more data!
I hung up and immediately checked the number she called from and wrote it down.
... Ok, so they admit to using false identities & company names but are NOT involved in a scam? Isn't giving false data a type of scam by definition?
"Darcy Blakely" (who admitted her name is not 'Blakely' or 'Bond') from FirstDAyAds
called from 518 332 3742
I did a reverse phone number lookup and found it was a cell phone traceable to the following information
Address History:
1 Address in Gloversville, NY
1 Address in Amsterdam, NY
1 Address in Brooklyn, NY
Now I knew this is a scam, and thanks to the blogs i had figured out what they are doing and traced it back to the origin. Now to try and inflate the price they are offering a little bit more.
If they are going to accidentally pay me to expose their scam it's gotta be for more than $125.00!
Here's the next email I sent AFTER the phone call from "Darcy" |
To: "Darcy Blakely" <darcy@firstdayads.org>
Sent: Wednesday, August 20, 2008 3:21:12 PM GMT -05:00 US/Canada Eastern
Subject: Re: I want to buy an ad on http://www.miqel.com
Hi Darcy,
Thanks for the call, sorry to be a hassle but you can't be too careful
these days, and even if you are 'too careful' it's still not enough, lol.
**Anyhow, the bottom line is this: i'm not sure if $125 is worth
potentially lowering my overall page rank and/or turning off some viewers
who know my site has been 'ad free' since 2004.
(I assume we can both agree that your business is anomalous to say the
least, such as the lack of contractual agreement, overlapping employee
profiles with slightly different names at groundupadvertising,
bridgeofknowledge, firstdayads, etc. and your name is possibly not Darcy
'Blakely' or 'Bond' - but that's your business, i'm sure you have your
reasons to maintain anonymity. If we can work something out for larger
scale linking for a year that's fine, money is still money)
Best regards,
~ Miqel
and her ridiculous & inept response to serious issues raised about identity fraud, etc ....
Subject: Re: I want to buy an ad on http://www.miqel.com
From: "Darcy Blakely" darcy@firstdayads.org
Date: Wed, August 20, 2008 2:49 pm
Hi Miqel,
Thanks for the response again. I know it seems a little fishy because of our cheesy
websites and stuff,
but we are also in the process of growing. :) Would you
consider $200 for those same links for a year?
Let me know...
Thanks,
Darcy (it is my real name, but I don't share my last name online. lol)
|
SO there you have it, she admitted all the front companies are from the same source, and that she's using a fake name. Still the offer is now $200 for adding the links. Sensing she was becoming aware I was playing games with her, I decided to make one more attempt at upping the price and managed to talk her up to $250 for adding the links!
I sent her confirmation I had added the links and a receipt from PayPal for $250 came through in about 45 minutes.
Then I immediately disabled the links with an attribute called [ rel="nofollow" ].
This is a 3 part scam, and I have traced it to a few SEO companies.
first they are using false information to dupe you into adding links to your page,
(you do get paid - that's not the scam, but your agreement is secured by deceptive info)
the Meta-Scam is you are tricked into helping THEM scam SEO CLIENTS of
WeBuildPages.com (WBP) and InternetMarketingNinjas.com (IMN) by HIDING PAID LINKS,
Links
originating from these SEO businesses who are hiding behind false sites for a reason ....
Their 'top level' SEO clients are paying BIG MONEY ($6000 and Up). The clients are assured they
are paying
to get organic or viral links in an 'ethical', honest and transparent manner from WBP & IMN ... Not spam and paid-links.
Also this deceptive practice spams Google's PageRank indexing system, and artificially inflates hit-counts for various sites.
The Key to their game is the HARD SELL LINK added to your site, and it's influence on pagerank.
My solution was to TAKE THEIR MONEY and DISABLE THEIR SCAM LINKS,
They assume you will be ignorant of your rights and don't even ask for a real contractual agreement with you.
If you've done 'business' with them, please TAKE DOWN THEIR LINKS - you are not in any sort of legally binding agreement!
This is the risk the 'lower level' link-finders take to maintain their anonymity, they wont come after you if it will expose them as scammers or known as connected to WBP or IMN, they don't want to be traceable or contactable.
Therefore there is also no clause against adding the REL="NOFOLLOW" attribute to the links.
This excludes a link from being added to Google's PageRank system.
"Google announced in early 2005 that hyperlinks with rel="nofollow" attribute[3] would not influence the link target's PageRank. In addition, the Yahoo and Windows Live search engines also respect this tag."
- from Wikipedia page on NOFOLLOW
I added REL="NOFOLLOW" to the links once the PayPal money had cleared, I also removed the 6 additional decoy links, since the PayPal receipt details only mentioned the 3 Hard Sell links. You can also add a "Robots.txt" file that says "No Indexing" for the page in question. You'll find complete link disabling instructions
Here Wikipedia page on NOFOLLOW Link Tag
and here http://www.robotstxt.org/faq.html
OTHER SECTIONS:
• The Email Hook,
• The 'False Front' Companies,
• The Bloggers Notice Something Fishy,
• The 'Top Level' Players, A Pattern Emerges,
• The Way The Scam Works,
• The Structure Of The Scam
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| |
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The 'False Front' Companies
| Here's the list of known Info-Laundering Fake Companies sending out these emails, i assume there are and will be more.
The site structure, content wording and silly employee profiles are essentially the same on all the sites, with slight variations.
The emails from ALL of these sites appear (as of Aug 2008) to originate from this server in Albany NY (which is an important link in the puzzle) - |
mail.groundupadvertising.com.
IP address: 72.10.215.230
Hostname: static-72-10-215-230.albyny.csvoip.net
ISP: INOC, LLC
Country: United States
|
GroundUpAdvertising.com
Click for Full Size Screen-Cap Image
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FirstDayAds.org
Click for Full Size Screen-Cap Image
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GrassRootsAdvertising (gr-ads.com)
Click for Full Size Screen-Cap Image
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BridgeOfKnowledge.org
Click for Full Size Screen-Cap Image
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SmallStepsBigLeaps.org

Click for Full Size Screen-Cap Image
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WebMatchers.net

Click for Full Size Screen-Cap Image
|
These are all obviously originating from the same source, and carefully covering their tracks. The sites are intentionally NOT indexed by Google. A search for them turns up nothing, except blogs with people asking who they are! A company seeking clients to advertise for DOES NOT HIDE ITSELF! This is a Red Flag! Using False Identities To Conduct 'Business'? Very Red Flag!
Most of these domains are registered through an identity cloaking service called "DOMAINS BY PROXY" in Scottsdale AZ, and this is the only thing that shows up on the WHOIS records for these companies.
Registrant:
Domains by Proxy, Inc.
DomainsByProxy.com
15111 N. Hayden Rd., Ste 160, PMB 353
Scottsdale, Arizona 85260
United States
No way to trace ownership or make contact except through the phony contact form on their pages. I say phony because these sites, despite what they say, are not looking for clients to sell ads for. What are they doing then?
These 'companies' are COVERS for other larger scale Search engine optimization (SEO) companies who don't want to be implicated in this kind of spammy activity for their SEO clients. More on this later ...
OTHER SECTIONS:
• The Email Hook,
• The 'False Front' Companies,
• The Bloggers Notice Something Fishy,
• The 'Top Level' Players, A Pattern Emerges,
• The Way The Scam Works,
• The Structure Of The Scam |
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The Bloggers Notice Something Fishy
|
The 'Top Level' Companies, A Pattern Emerges : Payment is from Inter-Linked SEO Companies
my PayPal transaction listed FIND YOUR DREAMS INC. as the Source of the Money!
and WELINKPAGES.COM as the Company Contact. So first i went to WeLinkPages.com and found this ....
A Totally Blank Page... |
|

WHOIS Info:
Registrant:
Domains by Proxy, Inc.
DomainsByProxy.com
15111 N. Hayden Rd., Ste 160, PMB 353
Scottsdale, Arizona 85260
United States
Registered through:
GoDaddy.com, Inc. (http://www.godaddy.com)
Domain Name: WELINKPAGES.COM
Created on: 19-Nov-03
Expires on: 19-Nov-09
Last Updated on: 29-Oct-07
|
http://www.switchboard.com/Internet_Service_Providers/troy/NY/16539/Yellowpages_Results.html
"Find Your Dreams Inc."
255 River St Troy, NY 12180
is listed as an ISP in Troy NY ( OK, this is clever - how to not get reported to your ISP for spam?
Become your own ISP! FYD Inc. also appears to be a 'real' company in the sense of traceablilty & accountability of ownership )
"Find Your Dreams Inc." is also connected to
WeBuildPages.com,(WBP) an SEO and Marketing site -
notice the name is VERY similar to the EMPTY site from PayPal info - WeLinkPages.com, not a coincidence!
(*NOTE: Same Address As Find Your Dreams Inc.)
Registrant:
WE BUILD PAGES 255 River Street Troy, NY 12180
Domain Name: WEBUILDPAGES.COM, Administrative Contact, Technical Contact:
BOYKIN, JAMES, 2747 Galway Road BALLSTON SPA, NY 12020 518-270-0854
Now it's all starting to make sense ...
and Guess what?
WBP has "Find Your Dreams Inc." co-listed in their privacy policy,
ALONG with the FALSE CLAIM that they DONT ENGAGE IN THE DECEPTIVE
PRACTICES CLEARLY OUTLINED AND PROVEN IN THIS PAGE
(incl. false email addresses, proxy companies, deceptive marketing, unsolicited emails, etc, etc.)

image from -
http://www.webuildpages.com/privacy-policy.htm (as of Aug 2008)
Also Connected to WBP and FYD is:
IMN - Internet MarketingNinjas.com

Ok, so now we have a trail of evidence that;
FindYourDreams, WeBuildPages and
InternetMarketingNinjas are ALL pointing directly to
THIS GUY

* I added the Black Hat to this goofy Flickr pic I found of Mr. Boykin.
It symbolizes deceptive marketing practices in SEO lingo. The PayPal payer address from 'WeLinkPages' was TopWhiteHat@yahoo.com
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http://www.peekyou.com/USA/New_York/Ballston_Spa/James_Boykin/124561960.html
Who Also Looks Like this ...
and NOTICE THE TITLE & CONTENT OF HIS BLOG POSTING!!!

http://www.jimboykin.com/
Bullseye! This is the origin of the deceptive emails and fake companies -
all clues point to
Jim Boykin as the chief enabler of this multilevel scam. He owns all the companies involved
and is a supposed 'SEO Expert' with a focus on paid-link campaigns operating as a Pyramid-type scheme.
To Complain About Paid-Link Spam, contact Jim at 518 270 0854 or JimBoykin.com
OTHER SECTIONS:
• The Email Hook,
• The 'False Front' Companies,
• The Bloggers Notice Something Fishy,
• The 'Top Level' Players, A Pattern Emerges,
• The Way The Scam Works,
• The Structure Of The Scam |
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The Way The Scam Works
Here's my PayPal transaction,
notated with information about how the scam works.

Here's the WeBuildPages.com Statement to Clients
About the HONESTY of Their Link Building Services
- However, I'm pretty certain that they DON'T tell clients about using front companies, fake profiles, cloaked email addresses, unsolicited spam, or deceptive/fraudulent marketing operations like FirstDayAds.org, GroundUpAdvertising.com, WebMatchers.net, Bridgeofknowledge.org, SmallStepsBigLeaps.org. etc.

A look at the false front companies reveals that
Almost ALL have a page that says "No New Clients",
for example "GrassRoots Advertising has filled our schedule until the end of 2008 so we can not take additional clients. Thank you."
and "Unfortunately, due to our high demand (thank you!) our roster is full for all of 2008! We never overbook because we want to make sure our clients get the time they are promised. This ensures our clients receive the highest quality service possible by WebMatchers."
WeBuildPages also says they are NOT taking new clients
& link to another guy who seems to be a part of the program
AndyHagans.com ALSO says he is NOT taking new clients
(but discloses the pricing range as $6000 )
& sends you right back to WeBuildPages
for services in "LINK BAITING"

OTHER SECTIONS:
• The Email Hook,
• The 'False Front' Companies,
• The Bloggers Notice Something Fishy,
• The 'Top Level' Players, A Pattern Emerges,
• The Way The Scam Works,
• The Structure Of The Scam |
| |
|
The Structure Of The Scam - Top To Bottom
1) the 'bottom level' link finders use false identities &
untraceable companies
(firstdayads, etc.)
to recruit and pay you small amounts
2) to unknowingly help scam SEO clients of the 'top level' business by adding spammy paid-links
(padded with 2 other .gov and .edu links),
3) while the SEO clients are assured they are getting transparent & ethical
'organic'
or 'viral'
linking services
at a price of around $6000.00 ... or MORE,
4) When in fact the SEO Companies listed above are using shadow companies,
deceptive marketing practices, fraudulent identities and YOU to purchase the links
5) for the purpose of spamming Google's PageRank system
6) and lying to their SEO clients about their true methods.
In a Google Search for WeBuildPages I came across a set of notes from an SEO Conference in Dec. 2007 that confirmed my suspicions about using 'front' companies to do the paid-link 'really dirty stuff'
(their term, not mine) ... |
here's the link and relevant text: http://www.seroundtable.com/archives/015563.html
"Link Buying
Location: Salon B:
To buy or not to buy; that is the question in link building today.
Speakers:
Aaron Wall, Author, SEO Book
Jim Boykin, CEO, Webuildpages
[skip down farther in the page]
Dirty Links
- Make sure they're hidden in the content or organic looking lists without any disclosure
- Run really dirty stuff through your affiliate program
Jim Boykin is up next. He doesn't have a presentation
(thankfully, I don't really want to type from slides anymore) :)
What's already been said? Just about everything. But he reiterates:
- Don't buy links unless you're the Yahoo directory.
- Don't buy reviews unless you're reviewing Google products.
- You can't really get links for free. You have to work for it.
- Stay under the radar. Don't piss off Google."
|
So that quote above confirms that Boykin & WeBuildPages are attempting to 'stay under the radar' and the previous speaker mentions using affiliate programs to launder 'dirty stuff' (meaning the inappropriately obtained links / Black Hat SEO stuff). This sounds like just what is happening at GroundUpAdvertising, which is directly linked to WeBuildPages by way of "Find Your Dreams Inc.", who is the actual payer for these links.
.....
I Have the RECEIPT Proving It!. Case Closed!
The links are sold through deceptive sales (lying about the motive for the purchasing the ads) and fraudulent practices (false companies, fake names and misleading email origins)
Below is a Brilliant analysis of what they are doing, why & who benefits from the links ...
|
ANALYSIS FROM - Geek Hideout
25-July-2008
http://www.geekhideout.com/whatsnew.shtml
"Yesterday I received an interesting email from some folks at webmatchers.net who said they'd like to buy some ad space here at the old Geek Hideout. As you may have noticed, I'm not opposed to pocketing some change to promote quality goods and services, so I replied back to them, asking what they were interested in.
Their response was that all they wanted me to do was mark up some of the text on three of my pages IO.DLL, Ant Story, and iPod Shuffle Woes. If I did that and promised to keep the pages up for a year, $125 would be mine. From the context of the words they wanted linked, it seemed that they were looking to direct people to sites that related to laptops, personal loans, and credit cards, respectively.
It was the sort of thing that felt harmless and straightforward and almost had a pre-1995 charm to it. But, this isn't 1995 and there is almost always an ulterior motive for this sort of thing. Checking out the company, I saw that the webmatchers website was registered on July 8th, 2008, not even 20 days ago. I found it to be a contradiction that their FAQ mentions that they were founded in 2005. Asking about it, I was told that, yes, their website had just gone online but they've been around for much longer than that. They run their internet business by repeat business and word of mouth, apparently.
Google also failed to provide any meaningful information about the company. No glowing reviews, no scathing reviews, no reviews whatsoever. The names of the owner and the employees are rather generic, making searches for them difficult as well.
Browsing the websites that webmatchers wanted me to link to, I noticed that many of them had contact information. I figured that I would drop some of these owners a note and ask if they could say anything good or bad about the webmatchers. One fellow got back to me immediately and said that he never heard of them. This was the author of the page in question. If anyone was going to be promoting it, it would surely be him.
It seemed clear to me that traditional internet investigation methods were not going to provide any answers to this puzzle. I decided to step back and try to fit the pieces of the puzzle together using my head instead.
What I knew was that webmatchers wanted me to put several links on three different pages. The links were such that they highlighted laptops, credit cards, and personal loans, even though the pages themselves did not pertain to these subjects whatsoever and mentioned them only in passing. It seemed unlikely that a person doing a search for one of the topics would land on my page and, if for some reason they did, that they would linger long enough to click on a link on the off chance that it would be what they were looking for. It was becoming obvious that these links were not meant for human consumption.
If not human than surely search engine. We've all seen sites, mostly long forgotten message boards and abused guest books that are loaded with links for various enhancers and whatnot. It's link after link to the same sort of sites with cheesy names and unsavory products. But, looking at the links that I was provided, this was not the case here. The links were on the up and up. I looked at several of them and even contacted people from them. They weren't deceitful or selling anything questionable. They were largely helpful, offering advice on what to look for in a laptop and how to responsibly manage your personal finances. They were mostly government and educational sites... Hang on a moment, government and education sites don't advertise like this!
Looking more carefully at the links that were provided for each of the three categories, there were two clean divisions: The bulk of the sites for a category were either a .gov or a .edu. For each category there was one site that stood out--a true commercial interest that was selling something and dearly wanted people to buy it.
The sites that I mentioned, the ones where its link after link of unsavory goods, the idea is to feed keywords to the search engines which raises the rank of the site as well as all of the sites it links to. But the combination of human intervention and clever search engine algorithms causes such sites to quickly drop off the search engine radar, thereby nullifying the very effect that was desired in the first place.
The trick to sucessful search engine placement is to be mentioned on a lot of useful and upstanding sites (or you can buy good placement, but that's a different discussion). But the site has to be mentioned in proper context. The search engines examine a page's text and the links in that text when they assign a ranking to a site. If the context isn't there, the relationship will a poor one.
I believe that including all of the .edu and .gov links in my web page, webmatchers was trying to achieve legitimacy for the commercial link that was also included. I also suspect that .edu and .gov links are scored a little higher by the search engines. If you were to search for laptops, credit cards, or personal loans, my site would be ever so higher in the search engines. As I pointed out, my site isn't going to attract people looking for these things, so there must have been something else to be gained by increasing my ranking.
It turns out that if the rank of what the search engines deem to be a useful page increases, so, in turn, do all of the pages it links to that are of the same topic. It's a scenario that makes me think of a dog chasing its tail: Site A links to Site B and Site B's rank increases. This, in turn, increases Site A's rank. And repeat
So this was it, the core of the matter. By linking to reputable sites, I was increasing the search engine ranking of webmatcher's customer's site. If you have enough people doing this, it undoubtedly will produce a more-than-tangible effect.
It's legal to do this, of course, but it's deviously manipulative and designed solely to fool search engines. It definitely gets a shaking head of disapproval from me."
http://www.geekhideout.com/whatsnew.shtml |
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Updates:
OOPS! It Looks Like BridgeOfknowledge.org has had their account suspended!!
Will the others fall soon too?

OTHER SECTIONS:
• The Email Hook,
• The 'False Front' Companies,
• The Bloggers Notice Something Fishy,
• The 'Top Level' Players, A Pattern Emerges,
• The Way The Scam Works,
• The Structure Of The Scam |
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